http://www.youtube.com/watch?v=HUFvJNQ0bnM
Shot 1: Close-up of Doritos
Close-up shot
This shot symbolizes the importance of Doritos in this “story”
Shot 2: Shot of guy opening Doritos bag with his mouth while driving
Medium shot of guy
The shot of the guy shows that he is one of the main characters in the story
Shot 3: Girl walking holding a bag of Doritos
Zoom shot of girl walking/ point of view shot
This shot moves our attention to the other main character, and we are looking at her from the guy’s point of view
Shot 4: Still Frame of girl holding bag of Doritos and the word “spicy”
Still Frame
This shot shows us that the girl (and Doritos) symbolize “spicy”
Shot 5: Guy looks at girl and turns to still frame of him with the bag of Doritos and the word “cheesy”
Medium shot of guy
This shot shows us that the guy (and Doritos) and considered “cheesy”
Shot 6: car hits something and guy’s face smashes into Doritos bag and steering wheel and it turns to still frame with the word “crunchy”
Tracking shot
This shot changes the direction of the commercial, the music stops, and comic relief is added with physical humor
Shot 7: Girl sees accident and runs in front of car, worried, and turns to still frame with the word “bold”
Long shot of girl
This shot shows us that the girl (and Doritos) also embody boldness
Shot 8: Girl runs to window of car and turns to still frame with the word “smooth?”
Medium shot of girl
This is a build-up shot, we know something is about to happen because of the “?”,
Shot 9: Girl falls down outside of car window
Medium shot
This is the climax of the commercial, more comic relief
Shot 10: Guy looks out and sees girl on the ground and the slogan comes on screen “Live the Flavor”
Long shot of car and girl
The final scene where we are reminded by Doritos that if we eat them, our lives will encompass the previously mentioned adjectives.
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